5 Sentidos

In 1931, The Coca Cola Company commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images using Santa Claus. What started as an advertising campaign soon became a tradition that has captured the public's fancy for the last 75 years. For inspiration, Sundblom turned to Clement Clark Moore's 1822 poem "A Visit From St. Nicholas." Moore's description of the man as "chubby and plump, a right jolly old elf" led to an image of Santa that was warm, friendly and human. For the next 35 years, Sundblom painted portraits of Santa that helped to create the modern image of Santa -- an interpretation that today lives on in the minds of children of all ages all over the world.